Happy Friday,
You may have seen that we launched our annual interactive demo report yesterday. But I promise I’m not sharing another demo stats in this newsletter.
Instead, I wanted to share what we learned last year vs this year of creating it.
Last year, we packed in every single interactive demo benchmark we could. No demo data was left behind.
We got feedback that the report could be overwhelming at times, and customers just wanted to know how it specifically applied to their company.
For example, a CTR benchmark may look different if you’re an edtech startup vs an enterprise cybersecurity company.
That is why my sneaky favorite thing about our report this year isn’t a stat.
It’s a filter.
Top 10% interactive demo benchmarks with a filter for company size and industry
These benchmarks dynamically update when you select an industry or company size. Meaning we could add more data without adding 15 more charts.
Play around with the filter yourself
– Natalie Marcotullio (Head of Growth + Product Marketing)
