Buyer First Bites #32: What are you bringing with you to 2026

Happy Friday,

To wrap the year, we invited 9 of our marketing advisors for an open panel on what’s working (and what’s worn out) in 2025. Some highlights of that chat below:

Worn out: Being a part of every over-saturated channel. AI hype. Talking about how SEO traffic is “collapsing.”

Instead, focus on channels where you are the only one (like self-hosted events), thoughtfully using AI tools instead of out of pressure, and recognizing that traffic is no longer the best way to measure trust.

What they're keeping for 2026:

• Pipeline acceleration campaigns (instead of just acquisition)

• Customer marketing as a strategic growth strategy

• Bespoke events attendees want to post photos of on social

Watch the full recap 

One panelist put it best: “There's really no point in scaling something bad”.

We all agreed that in 2026, we want to go back to good, quality marketing that helps our buyers and customers - instead of going after the latest growth hack.

– Natalie Marcotullio (Head of Growth + Product Marketing)