Buyer First Bites #32: A day in the life demo

Happy Friday,

Most product content talks at the buyer. “Here’s how to use our product and why it’s great.”

But two demos I’ve seen recently flip that. They build tours coming from the user’s POV.

Notion Demos

ActiveCampaign Demos

Both examples:

• Tell the story through the end user’s lens

• Lead with pain points, not product features

• Break the experience into bite-sized chapters

Don’t start with how your product works. Start with how their day works.

– Natalie Marcotullio (Head of Growth + Product Marketing)

_{p.s. Thanks to everyone who gave feedback last time. Based on what you shared, I'll keep the newsletter a mix of buyer-first examples + firsthand learnings.}