Buyer First Bites #27: Oxygen events

Happy Friday,

Most B2B events lately have left me feeling more drained than energized.

Maybe it’s suffocating hotel conference rooms, pressure to do even more with AI, or constant talk of short-term growth hacks vs long-term creative marketing.

But UserEvidence’s Highline was different.

Their CEO, Evan, kicked off the last day by sharing why they chose Jackson Hole. Not for the optics, but because when tech feels overwhelming, he looks out at those mountains and remembers there’s a lot more than just this B2B bubble.

As Aniket put it, they created a space where their audience could breathe, instead of flooding the agenda with FOMO-fueled sessions.

Want to hear more about what made Highline different?

Attendees didn’t walk away burned out but breathing easier.

– Natalie Marcotullio (Head of Growth + Product Marketing)

^{p.s. Ironically, Jackson's higher altitude had my NYC-self easily winded}