Buyer First Bites #25: 4th times the charm

Happy Friday,

It took me 4 product launches to finally prep properly.

Before, I rushed - chasing channels, skipping positioning, and diving into to-dos.

This time, I started with a story buyers could actually relate to.

I found that story by:

• Gathering early social proof

• Using call recordings + GetWhys for messaging

• Digging into our founder’s origin story

• Blocking off mornings for deep work

Only then did we roll out channels, tactics, and enablement (including a Custom GPT to answer launch questions internally).

Want a peek at the 6-month prep behind it all?

If you’re planning a launch, learn from my mistake and don’t skip the story.

– Natalie Marcotullio (Head of Growth + Product Marketing)