Buyer First Bites #24: What to do with blank product spaces

Happy Friday,

When we first launched freemium, one user called us out: the product was full of empty space and no direction.

We were so used to sales-led that we forgot we had to guide users to their next "aha!" moment (ironic for an interactive demo company).

Ramli John’s new book, Eureka, could’ve saved us back then. It provides an in-depth playbook for SaaS onboarding to get rid of product blank spaces and motivate users to reach their activation moment.

My favorite example from the book: Remote’s interactive demos that show users fully set up demo environments for new features.

See how Remotes removes the blank spaces

And if you want to read Eureka for yourself → order it here

- Natalie Marcotullio (Head of Growth + Product Marketing)