Buyer First Bites #23: Personalization buyers actually want

Happy Friday,

The era of “Hey [name]” personalization is coming to an end.

With AI and IP lookup tools, buyers aren’t impressed by surface-level personalization. They want content that shows you really understand their role or day-to-day.

To prove this, we ran an A/B test to compare a generic demo on our homepage vs one segmented by persona. The result?

A 33 - 50% lift in CTR when buyers could choose a demo based on their role.

Biangka and Dan were spot-on for why this worked. Personalization isn’t about recognition, but relevance.

Read more about our A/B test

Don’t just show buyers you know who they are. Show you understand what they do.

- Natalie Marcotullio (Head of Growth + Product Marketing)