Buyer First Bites #21: Best buyer first companies in 2025

What companies stood out to buyers?

Happy Friday,

As part of our 2025 Buyer First Report, 6 senior SaaS buyers highlighted 5 companies for standout buyer experiences.

Here’s who made the list:

Clay: A freemium model that delivers value early. “You get that magic moment of product value before you talk to anyone.”
PostHog: Builds trust with full pricing. “If PostHog didn’t have transparent pricing, now I’m forced to talk to someone, and I get all those reservations.”
Pendo: Creates clarity with distinct plan tiers. “Pendo did a good job in showing pricing—they had a free plan, a basic plan, and a premium plan.”
Riverside.fm: Easy to try and upgrade. “I originally had a Riverside free trial. And because it was such a great product, I upgraded immediately.”
Ramp: A choose-your-own demo that’s short and value-focused.
“It’s a product tour in a digestible and meaningful way.”

- Natalie Marcotullio (Head of Growth + Product Marketing)