Buyer First Bites #19: 2025 Buyer First Report (Sneak Peek)

Happy Friday,

We’re wrapping up our top 1% interactive demo series and moving to another report.

Soon, we’re releasing the 2025 version of our B2B Buyer First Best Practices Report with Chili Piper.

For those new to this newsletter, this report is the inspiration behind it - I wanted to show practical examples of the best practices we outline in the report.

In this year’s report, we interviewed actual SaaS buyers to back up the data. Below is a sneak peek of what they liked and didn’t like:

 What buyers liked:

1. Instant, direct calendar access

2. Knowing who they’re meeting with

3. Ungated demos or freemium experiences

4. Unstructured, two-way discovery calls

5. Product experiences that match their use cases

What buyers didn’t like:

1. Manually scheduling by email

2. Gated demos or no way to see the product

3. Multiple people from one company reaching out

4. Scripted first calls led by SDRs with no value exchange

5. Vague emails with company-focused messaging

Be on the lookout for the full report next time.

- Natalie Marcotullio (Head of Growth + Product Marketing)