Buyer First Bites #10: Appcues

Happy Friday,

“Book a demo” CTAs feel like scheduling and a lot of back and forth.

“Pick a day and time” feels simple and like I’m in control.

Anezka Pavlovic (a conversion copywriter) joins us this week to show how subtle changes in messaging, font, or imagery can shift a buyer's perspective.

See Anezka’s review of Appcues

- Natalie Marcotullio (Head of Growth)