Buyer First Bites #4: SmartPass

8+ flavors of social proof

Happy Friday (and for some long weekend). I'm reviewing the website that GTM expert, Corrina Owens showed during our first live Buyer-First Bites Pop-Up.

But putting my spin on it by highlighting 8+ flavors of social proof like: 

  • Stats addressing different persona concerns 

  • Case studies with CTA to "See How It Works" 

  • Video testimonials featuring multiple end users 

I’ll walk you through it here: SmartPass Website Walkthrough

- Natalie 

Want another bite? Sign up for our second live Buyer First Bites Live Pop-Up.