Buyer First Bites #25: Polite rejecting

Happy Friday,

Is it possible to politely disqualify a lead?

At Checkr the mid-market sales team was swamped. Too many leads, and many weren’t a good fit to talk to a sales rep.

The AEs couldn’t keep doing the same intro-level qualification demos. But rejecting interested buyers outright felt wrong.

So instead, they redirected them.

Using interactive demos, Checkr lets lower-intent buyers self-serve.

Hear about how Checkr disqualified with delight

Less pissed off buyers, more time back for them and your AEs.

– Natalie Marcotullio (Head of Growth + Product Marketing)