Buyer First Bites #20: 2025 Buyer First Report (now live)

Happy Wednesday,

Breaking Friday tradition so you can be the first to see the 2025 B2B Buyer First Report.

If you don’t feel like reading it, here’s the TLDR - of the Top 100 B2B SaaS companies:

• 9% of websites had calendar schedulers (1% increase from last year)

• 33% of websites had interactive demos (2% increase from last year)

• 72% of websites had a pricing page (4% increase from last year)

• 16% of companies did not respond to us (3% decrease from last year)

My theory on why the data was so similar to last year? Leadership needs more buy-in:

If you need help convincing your team that being buyer first is important. Read the full report (and let me know what you think).

- Natalie Marcotullio (Head of Growth + Product Marketing)

p.s. If you’re open to it, I would appreciate any love on my announcement post :)