Buyer First Bites #15: Writer

Happy Friday,

Usually, when I think of industry personalization, I just think of slapping on a bunch of industry-specific logos on a landing page (I’ve been guilty of doing this).

So how can we move beyond the lazy logo slapping?

Take a note from Writer's website. They prove a subject matter expert level of industry knowledge with

• hyper-specific industry use cases on industry landing pages

• in-the-weeds industry terminology

• an entire product tour library filterable by industry

See Writer’s actual industry personalization

- Natalie Marcotullio (Head of Growth)