Buyer First Bites #14: Scavenger hunt

Happy Friday,

Last week I challenged our marketing advisors to an interactive demo scavenger hunt.

They had to find their favorite demos (in the wild) from the top 1% of interactive demos* featured in our State of the Interactive Product Demo 2025 Report.

Below are each of their picks:

• Writer: Filters demo center by industry and tailors each demo

• Ramp: Remembers your email when you sign up for a free trial

• Calm: Includes a Take a Tour CTA on an enterprise landing page

• DailyPay: Shows how easy it is to use their mobile app

• Spot AI: Embeds videos you can engage with in the demo background

• Appcues: Tells an engaging narrative of a fake company using Appcues

• meez: Gives you 8 different paths you can explore at the beginning

Over the next few weeks, I’ll also break down these websites and share my take on why they’re in the top 1%.

- Natalie Marcotullio (Head of Growth @ Navattic) 

_{*Top 1% measured by click-through-rate}