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- Buyer First Bites #14: Scavenger hunt
Buyer First Bites #14: Scavenger hunt
Demos in the wild

Happy Friday,
Last week I challenged our marketing advisors to an interactive demo scavenger hunt.
They had to find their favorite demos (in the wild) from the top 1% of interactive demos* featured in our State of the Interactive Product Demo 2025 Report.
Below are each of their picks:
Writer: Filters demo center by industry and tailors each demo
Ramp: Remembers your email when you sign up for a free trial
Calm: Includes a Take a Tour CTA on an enterprise landing page
Spot AI: Embeds videos you can engage with in the demo background
Appcues: Tells an engaging narrative of a fake company using Appcues
meez: Gives you 8 different paths you can explore at the beginning
Over the next few weeks, I’ll also break down these websites and share my take on why they’re in the top 1%.
- Natalie Marcotullio (Head of Growth @ Navattic)
*Top 1% measured by click-through-rate