Buyer First Bites #12: Demio

Happy Friday (and New Year),

When we talk about removing friction, we usually think of product friction (making it easy to get started) or buyer friction (giving buyers the information they need).

What about emotional friction? The fear a buyer may have around what it’s like to actually use this product.

Ex: Before a webinar being nervous about camera quality or sharing your screen.

How do you reduce emotional friction?

Let them try the exact thing they may be scared of.

See Demio’s simulated webinar experience

- Natalie Marcotullio (Head of Growth) 

_{p.s. As I mentioned this year there is a new twist for the newsletter, all the websites featured are part of our top 1% of interactive demos on Navattic.}