Buyer First Bites #11: Mutiny

Happy Friday,

Usually when I see a website pop-up I immediately close it out.

But apparently, companies can capture 25% more online traffic if they use a pop-up (stat from our Buyer First Website review with Corrina Owens). 

So how do you make a pop-up that visitors won’t close out?

Nudge towards helpful middle-of-funnel content (like playbooks or product tours).

See Mutiny’s playful pop-up here

- Natalie Marcotullio (Head of Growth) 

p.s. I’ll be taking a break from the newsletter for the holidays. Look out in the new year for a new newsletter twist - only websites with the top 1% of interactive demos.